Warner Bros. Site Redesign
In this 4th redesign of WarnerBros.com, we decided to display all 90 years of Warner Bros. content on one infinite scrolling page. This design heavily depended on content filtering.
We created the below wireframes to allow the client to focus on functionality without being distracted by visuals.
With the wireframes below, we explored the filtering and display of social media content integrated into catalog content.
We created a vision workshop with engaging activities to get consensus from multiple WB department stakeholders.
These guide diagrams were created based on the workshop’s activities and helped keep our design process on track.
Our newly developed personas were necessary to understand the needs and behaviors of our users.
We spent two days of user interviews dressed up as WB tour guides to get data to craft our personas.
