While offering a large variety of design work, a logo can be the start of an impactful brand design, but it can also unnecessarily complicate your brand.
First and foremost, a logo needs to be a strong mark. A logo design is considered a success if it conveys a strong feeling for the field that your business is anchored in.
A good logo designer gets to know you and your business, listens to that vital essence central to your business's offering, and uses their understanding of color theory, typography, proportion, balance, and gestalt principles to create a strong mark unique to your business.
A significant part of logo design is the process of reduction. The famous line - "Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away," by Antoine de Saint-Exupery - is very accurate in logo design.
Don't try to add decorative elements to your logo. You will know that your logo is successful when solid and beautiful.
For us, logo design carries the most satisfaction in graphic design. It is also the most challenging part of our craft because you have fewer visual elements. Your message has to be solid and clear.
Contact us if you want a logo communicating your business strongly and uniquely!
To pitch an idea successfully, it’s necessary to pick a visual language that will land right with your target audience and is professional and impactful. Using the appropriate typography style, well-adjusted colors, backgrounds, and photography paired with your strong message will make it more likely to happen.
Contact us to help you get your point across!