This third edition of WarnerBros.com was designed to be a responsive site with modules that could be re-arranged depending on the device it's viewed on (pre-responsive).
In the midst of designing the site, many questions came up that only models of our target audience could answer.
The next few steps describe the discovery and IA process.
1. USER INTERVIEWS
2. USER PERSONAS
3. UI SKETCHES
5. VISUAL DESIGN