Aflac heuristic evaluation
Aflac was looking for an expert evaluation of their 'About Aflac' section.
The study was to evaluate how information is organized and presented, how users navigate, how social responsibility is communicated and how the overall brand is presented.
The following steps describe the process.
The entire project was created for NUMA Design, in collaboration with Valjean Clark.
1. USABILITY HEURISTICS
2. COMPETITIVE STUDY
3. EVALUATING EXISTING UI